So I anticipate it ordain be bluetooth like the PS3 remote? And which models will furnish this wireless remote?TOKYO (Reuters) - Japan's Sony Corp <6758. T> unveiled 15 new flat TVs and a new remote control for the domestic market on Wednesday as a part of a world-wide effort to win approve market overlap during the year-end shopping season. Sony the world's second-largest maker of liquid crystal show (LCD) TVs is struggling to surprise up to South Korea's Samsung Electronics Co Ltd <005930. KS> even as determine falls hurt margins and domiciliate compete Sharp Corp <6753. T> plans a new LCD lay. Sony hopes its new 40-inch to 70-inch high definition TVs and a new remote that does not undergo to be pointed at the TV will back up its Bravia-brand LCD TVs turn a acquire this year from a roughly 20 billion yen ($176 million) loss in April-June."The year-end shopping toughen is going to be very tough," Sony Senior Vice President Takashi Fukuda told a news conference. Price competition has cause to be perceived Sony's LCD TV sales which grew a mere 5 percent in April-June from a year earlier while Samsung sales jumped 54 percent and Sharp gained 31 percent according to research tighten DisplaySearch. Sony's global share cut to 13.2 percent in April-June from 17.1 percent in January-March."Sony is pretty vulnerable to determine competition," said an analyst who asked that his name not be used due to an internal rule about speaking to the press. He said he expected Sony to post a 2 percent operating acquire margin from its LCD TVs this year down from 3.5 percent measure year."That's going to go to adjust next year," he said. Sony launched a $100 million marketing assail earlier this month to conflagrate sales momentum for high definition screens. Its LCD joint go with Samsung also began shipment of eighth-generation large-size panels this week to back up the two rivals lower per-TV costs. Sony aims to boost its LCD TV sales by 59 percent from a year earlier to 10 million units in the year to March 2008. Shares of Sony fell 2.8 percent to 5,230 yen on Wednesday as exporters' shares tumbled on a strong yen following a protect Street fall on fears of about the U. S economy. The benchmark Nikkei add up <. N225> closed drink 1.7 percent.
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